These videos will capture the development of Work Lessons 101 brand and company. Documenting the journey through our achievements, setbacks and weekly tasks from writing a book to building a brand behind a company.
The Journey: Episode 1 – The Kickoff – Writing a Book
This episode of the Journey discusses how the book: Work Lessons 101 – What they Don’t Teach in School was conceived, and the lessons learned, while writing the book.
The video explains, the book’s purpose and the work lessons it's trying to teach aspiring professional.
Through 8 selected themes and 101 critical work lesson chapters, the book will assist aspiring professional transitioning from college from making rookie mistakes.
The Journey: Episode 2 – Starting a Brand
This episode of the Journey discusses how the Work Lessons 101 brand is beginning, from building a logo, to building a social media presence.
From choosing what social media platforms to engage in, to building the brand Work Lessons 101 wants to be known for.
This episode goes into why we selected the social media platforms we did, how our logo evolved and the software we chose for our website.
If you are starting to build a business around a brand, this video captures a few of the lessons learned.
The Journey: Episode 3 – Building a Brand
This episode of the Journey discusses how the Work Lessons 101 brand is expanding.
This episode focuses on the Work Lessons 101 Instagram account, including the graphics and format that have been developed to roll out the content.
The first 14 weeks of content has been drafted and now needs to be rolled out to the audience through the company chosen graphics. The Instagram weekly content will include a weekly theme with 12 mini work lessons applicable to the theme.
This will be content from the Work Lessons 101 book. A weekly blog that will be written to complement the content from the Work Lessons 101 book will roll out along with the Instagram content.
The Journey: Episode 4 – Building a Website
This episode of the Journey discusses how the Work Lessons 101 website was chosen and built.
This episode focuses on the Work Lessons 101 website and how the content will be rolled out.
If you are struggling building your company website, take a look at the video. The video goes through each tab and discusses why it was chosen and what the company will be offering in the coming months.
The Journey: Episode 5 – Designing a Company Logo
This episode of The Journey discusses designing the Work Lessons 101 logo.
It took four versions to get to our company logo. The video walks through our approach.
Episode 6 - Preparing to Launch Work Lessons 101- Part 1
This episode of The Journey discuss the Work Lessons 101 launch.
From laughing our live website to filming Our Story video to finalizing our social media platforms... Work Lessons 101 is ready!!!
Episode 7 – Preparing to Launch Work Lessons 101 - Part 2
This episode of The Journey discusses the Work Lessons 101 launch.
From finalizing our 8 weeks of content backlog, launching and learning Hootsuite, to registering for a trademark to analyzing the Work Lessons 101 manuscript...
Work Lessons 101 is ready to launch and engage with the audience!!!
Episode 8 – First Lessons After Launching Work Lessons 101
This episode of The Journey summarizes the progress and lessons learned from the first 7 weeks after launching Work Lessons 101.
From reviewing our Instagram & LinkedIn growth and engagement to learning the social medias algorithms to building a community.
This episode will be the last of the Journey segments for the time being till new lessons are learned. Please tune in!
Thank you all for being a part of this Journey. I have learned so much. It is an amazing thing to watch a dream be born!!!
Episode 9 - Executing Phase 1 of Work Lessons 101
This video summarizes all our learnings & growth from the first 3 months of executing Work Lessons 101. We started from ground zero… the book was written but where to go from there. The video captures how we executed our strategy and the lessons we learned.
Episode 10 - Work Lessons 101 Year in Review
This video summarizes, Work Lessons 101 Year in Review. We had an idea and we had a book… and then we went!
Summarizes are 2019 Accomplishments.
Lessons Learned & What's coming for 2020.
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